Hachette Filipacchi

Project: caranddriver.com
Type: Website and Content Management System

Overview:
Hachette Filipacchi Magazines is one of the world's leading publishers of entertainment and specialty magazines, like Elle, Car & Driver and Road & Track. Very early on, companies like Hachette Filipacchi saw how the internet would affect their business, and they quickly developed an understanding for the opportunities, limitations and technical requirements this new technology offered.

In 1998, Léger was chosen by Hachette Filipacchi to create a content management and delivery system, which would allow magazines such as ELLE, CAR & DRIVER and ROAD & TRACK to utilize a master database of content Léger would create, to help reduce the time needed to create and publish unique and duplicated content, as well as feed the same content in a different mix to multiple web properties. Of course, Hachette Filipacchi wanted Léger to build in the flexibility that would allow them to add new magazine and on-line properties at will, and support multiple international applications.

Léger worked with C20 to successfully create the master CMA/CDA database and application, which allowed the client the desired flexibility to add new properties without any back-end changes, as well as the full documentation of the usability study, GUI design and development, and back-end CRM support.

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See It Live:
www.caranddriver.com